Terms & Conditions
Terms and Conditions for Use of the Mimir Platform
1. Definitions
- "Data" refers to all information entered into the Software by either the Client or Authorised Users.
- "Software" means the Mimir software platform owned and provided by AIMS Insights Limited.
- "Services" means access to the Software together with associated support, onboarding, and maintenance.
- "Client" means the sports institution, academy, or organisation purchasing access to the Software.
- "Authorised Users" means staff and players nominated by the Client and approved by AIMS Insights Limited to use the Software.
- "Privacy Policy" refers to the Supplier's document that specifically outlines how AIMS Insights Limited collects, uses, shares, and protects an Authorised User's personal data
- "Fees" means the charges payable by the Client for use of the Software and Services.
- "Support" means the standard support services described in Clause 5.
- "Supplier" means AIMS Insights Limited.
- "Term" means the period defined in Clause 13.
2. Grant of Licence
Supplier grants the Client a non-exclusive, non-transferable licence to use the Software for internal business purposes only. All rights not expressly granted are reserved by AIMS Insights Limited. A single team licence permits access for one designated team, up to the number of Authorised Users agreed in writing. Expansion requires the purchase of additional licences. The Client shall not permit use of the Software by any third party, or for any purpose other than the agreed internal team operations.
3. Access and Accounts
Access is granted following payment of the invoice. Teams are managed within a closed group. No data is shared with other organisations. Individual accounts are created through activation emails and require acceptance of these Terms and the Privacy Policy. The Client is responsible for the acts and omissions of its Authorised Users. Supplier reserves the right to suspend accounts in cases of breach, overdue payments, or security risks and shall not be liable for any loss arising from such suspension.
4. Fees and Payment
Fees are payable annually in advance on invoice. All invoices are payable within 30 days of the invoice date unless otherwise agreed in writing. All fees are exclusive of VAT where applicable and of other applicable taxes. All fees are non-refundable. Failure to pay may result in suspension or termination of access. Late payments will accrue interest at 4% per annum above the Bank of England base rate.
5. Onboarding and Support
One onboarding training session will be provided online for team staff and Authorised Users on the Client's request. Standard support includes email assistance (Mon–Fri, 09:00–17:00 UK time) with acknowledgement within 24 hours and resolution or update within 72 hours. Bug fixes and updates are included. Support does not include custom development, integrations, or third-party systems unless agreed in writing. Feedback will be considered for future improvements. Support excludes data recovery resulting from Client error, user negligence or use of unsupported browsers or devices.
6. User Conduct
The Client and its Authorised Users agree to use the Software lawfully and respectfully. Prohibited activities include: - Harassment, discrimination, or abusive behaviour. - Reverse engineering, hacking, or circumvention of security. - Impersonation or provision of false information. - Uploading harmful or malicious content. Supplier reserves the right to suspend or remove Authorised Users who breach conduct rules, without liability.
7. Data Protection and Privacy
The Client retains ownership of raw input data. AIMS Insights Limited retains ownership of the Software and any subsequently processed data including, but not limited to, analytics, and anonymised and/or aggregated data. Personal data will be processed solely for service delivery in accordance with applicable data protection laws, and may be anonymised and aggregated for analytical and product improvement purposes. Supplier complies with all applicable UK data protection laws. No data will be shared / sold for marketing purposes. Each party shall comply with its obligations under applicable data protection legislation, including the UK GDPR and Data Protection Act 2018.
8. Intellectual Property
All rights, title, and interest in the Software and related intellectual property remain with AIMS Insights Limited. Use of the Software does not grant any ownership rights to the Client. The Client may not copy, modify, or create derivative works of the Software or the Software itself. Feedback provided by the Client may be used freely by AIMS Insights Limited.
9. Publicity
Neither party may issue press releases or public announcements regarding this Agreement without prior written consent, except that Supplier may list the Client as a user of the Software.
10. Confidentiality
Both parties will maintain the confidentiality of non-public information disclosed by the other. This obligation continues for five years after termination. Confidentiality does not apply to information that is: - already public; - independently developed; or - required to be disclosed by law.
11. Warranties and Disclaimers
Supplier warrants it has the right to license the Software. The Software is provided “as is” without warranties of uninterrupted or error-free use. Supplier does not warrant compatibility with third-party systems. The Software is not intended to monitor or manage mental health but provide insights into the information being entered - this might include team climate, wellness, team dynamics and personalities. Supplier disclaims all implied warranties to the maximum extent permitted by law.
12. Limitation of Liability
Supplier’s total liability will not exceed the Fees paid by the Client in the preceding 12 months. Supplier is not liable for indirect or consequential losses, including loss of profits, data, or opportunity. Nothing in this Agreement excludes liability for death or personal injury caused by negligence, fraud, or wilful misconduct. The parties agree that this limitation represents a fair allocation of risk given the nature of the Services.
13. Term and Termination
The Agreement commences on the date the initial invoice is paid and continues for 12 months. Either party may terminate for convenience by giving 30 days’ written notice. Renewal invoices will be generated manually by Supplier and discussed directly with the Client. No automatic renewals apply. Either party may terminate immediately on written notice if: - a material breach is not remedied within 30 days; - the other party becomes insolvent or is wound up; - actions by either party cause material reputational harm. No refund will be due for any unused portion of the Term following termination. Access beyond the Term requires express written agreement and issue of a new invoice. On termination, the Client’s right to access the Software ceases immediately. Provisions on intellectual property, confidentiality, liability, and data protection survive termination.
14. Governing Law and Dispute Resolution
These Terms are governed by the laws of England and Wales. Disputes will first be subject to informal resolution. If unresolved, disputes will be referred to arbitration under the LCIA Rules in London, with each party bearing its own costs. Supplier may seek injunctive relief in court to protect intellectual property or prevent misuse. The language of this Agreement is English, and all proceedings shall be conducted in English.
15. Force Majeure
Supplier will not be liable for delay or failure to perform obligations due to events beyond its reasonable control, including cyberattacks, pandemics, natural disasters, or government restrictions.
16. Assignment
The Client may not assign or transfer this Agreement, in whole or in part, without the prior written consent of AIMS Insights Limited.
17. Entire Agreement
This Agreement constitutes the entire agreement between the parties and supersedes all prior negotiations, understandings, or representations. Any amendments must be in writing and agreed by both parties.
18. Changes to Terms
AIMS Insights Limited may update these Terms and Conditions. Material changes will be notified at least 28 days in advance. Continued use of the Software constitutes acceptance of revised Terms.
19. Contact
For questions, please contact: Email: info@aimsinsights.com